Prepared for JB Benefits Consulting
Oct 30, 2026 · KlientBoost
Oct 30, 2026 · KlientBoost
You have a fiduciary story few advisors can tell, and a free 15-minute first step. This plan puts it in front of CFOs, HR leaders and CEOs at 1,000+ employee employers and closes three gaps in order: counting the booked call, reaching the right buyers, and a page built to book it.
Your offer is clear and your story is rare. What's missing is a way to count, credit and grow the booked calls it earns.
You already have the hard parts: a model that works only for the employer, a free first step a buyer can say yes to, a clear buyer in three named bands, and 32 years of proof. Every ad and page in this plan is built on them.
Your site, jbconsulting.biz, read October 30, 2026. Renewal timing: your words on our October 26 call.
The gaps sit between a buyer's click and a booked call you can count. No ad platform, Google Analytics or Tag Manager tag loads on your page, so a booked call can't be credited to an ad. The booking happens on a separate page, under your Revival Health name. And the page makes one ask of every buyer, with no proof beside it yet. Each fix makes the next one pay more, which is why the plan runs them in this order.
Each group's findings run in order of what holds back booked fit calls most. jbconsulting.biz and its booking page, October 30, 2026.
Measurement
jbconsulting.biz in a live browser, October 30, 2026: every script that loaded, checked against the page source.
jbconsulting.biz and the Calendly page its 3 "Arrange a Conversation" buttons open, October 30, 2026, with Calendly's own event details.
Page / CRO
jbconsulting.biz, read October 30, 2026.
jbconsulting.biz, October 30, 2026. Buyers and benefits from your own "Who We Serve," services and about sections.
jbconsulting.biz page source, October 30, 2026.
Two ways in: the buyers already searching for what you do, and the decision makers at about 10,600 employers in your bands.
Small and high intent. Each of these searches is someone looking for a benefits consultant or a better way to fund a plan. The 4 Conversion Intent Buckets puts the transactional, ready-to-act searches first.
| Search term | Monthly searches |
|---|---|
| employee benefits broker | 800 |
| employee benefits consulting | 600 |
| employee benefits consultant | 500 |
| health insurance consultant | 300 |
| benefits consultant | 250 |
| employee benefits consulting firms | 200 |
| Search term | Monthly searches |
|---|---|
| stop loss insurance | 1,400 |
| self funded insurance | 900 |
| self funded health insurance | 700 |
| reference based pricing | 700 |
| self funded health plan | 600 |
| level funded health plans | 350 |
Third-party keyword data, US, 12-month average monthly searches, pulled October 30, 2026. Each lane's total is the sum of its 20 terms.
US Census Bureau, Statistics of US Businesses, 2022: US firms by employment size. Firms, not locations.
That makes now the time to book meetings for mid-January to March, and every ad carries a 2027 renewal angle while the window is open.
Your words on our October 26 call.
LinkedIn or Google, built around booked fit calls, with new creative every month from the team that runs the ads.
Count the booked call, put your story in front of the right buyers, and give every ad one job and one ask. LinkedIn + Creative runs moves 1, 2 and 4. Paid Search runs moves 1 and 3.
One booked fit call as the conversion every campaign learns from, checked end to end before launch.
CFOs, HR leaders and CEOs at employers with 1,000+ employees, campaigns split by company size and sized so each person sees you often enough, plus retargeting for site visitors.
Google for people already looking for a benefits consultant or a self-funded plan, with ads written to screen out small employers.
Ads built on the CFO's, the HR leader's and the CEO's job, each asking for the free 15-minute fit call, in every format.
These are mockup concepts, here to show what different types of ads could look like. Everything in them gets tested: the message, the job to be done, the call to action and the offer. Every ad asks for one thing: the free 15-minute fit call. Each row is one buyer’s job, run for both company-size bands in every format, and the wording of the ask changes across the set, so we learn which job and which ask book the most qualified calls.
If healthcare were a separate division of your firm, would you accept today’s controls? Book a free 15-minute fit call and see where your plan stands.
For finance leaders
Would you accept today’s controls from any other division?
An independent, line-by-line look at administration, pharmacy, stop-loss and provider contracts.
Give your board a decision process for healthcare spend. It starts with a free 15-minute fit call.
For finance leaders
Give your board a decision process for healthcare spend.
Benefits in your employees’ phones, better pricing for care, and less of the benefits workload on HR. Book a free 15-minute fit call.
For HR and benefits leaders
Better benefits for your people. Less benefits work for HR.
Planning for your 2027 renewal? Get an independent comparison in about 21 days, starting with a free 15-minute fit call.
Planning for 2027
Planning your 2027 renewal? Get an independent comparison in about 21 days.
It starts with a free 15-minute fit call.
An advisor who works only for your company, not the carriers. Book a free 15-minute fit call.
That fiduciary structure is not a marketing position. It is the entire premise of our firm.
JB Benefits ConsultingWorks only for employers
Your benefits advisor should work for you. JB Benefits Consulting accepts zero compensation from any carrier, PBM or TPA. Book a free 15-minute fit call.
An advisor who works for you
Zero compensation from any carrier, PBM or TPA.
32 years inside the carrier and brokerage system, now working only for employers.
Health Insurance Sucksby John ButlerMockup concepts only. Every message, job, call to action and offer here is a starting point for testing, and final ads go through your review. Most lines come from your own site. LinkedIn’s button comes from a fixed list, so the ask lives in the image and the headline, with the nearest button LinkedIn offers.
The multiplier. Once the right buyers click, the page decides how many book the call.
Paid media decides who arrives. CRO decides how many of them book. When more of the right visitors book a fit call, each call costs less, the same budget books more of them, and there's Room to Grow the budget inside your goals.
CFOs, HR leaders and CEOs at employers in your bands, from ads built on their job.
A page that speaks to their job on the first screen and makes booking the call the easy next step.
We build the page around one primary action, a booked fit call, then A/B test the page and the ask. Our base CRO package fits where you are: a new advertiser with no paid traffic yet, so one page and smart testing come before anything bigger.
Paid traffic split between jbconsulting.biz and the dedicated page. Read on button taps and booking starts, then booked calls.
A 15-minute fit call against a free plan comparison, on the button and the headline. The winner is whichever books more qualified calls.
CTA Word TestingA first screen for the CFO, the HR leader and the CEO, against one general first screen.
On-Site CRO Testing CRO Leading Indicators Each test reads early signals first, like button taps and booking starts, because booked calls come in slowly at first. Each test runs to a set minimum before we call it.
Three ways to start, priced plainly: what you pay up front, each month, and in suggested ad spend.
Google for buyers already searching for a benefits consultant or a self-funded plan.
About $3,000 a month in suggested Google ad spend, separate from the fee.
Your story in front of CFOs, HR leaders and CEOs at employers in your bands, with new ads every month from the team that runs them.
About $5,000 a month in suggested LinkedIn ad spend, separate from the fee.
One dedicated page for paid traffic, built to book the fit call, with smart testing on the page and the ask.
We recommend LinkedIn + Creative because it puts your story in front of the decision makers at employers in your bands, where you expect your buyers to be. Paid Search is the lighter start: a small number of searches, all high intent. CRO adds to either one.
Management is the greater of the flat monthly fee or 10% of monthly ad spend, never both. At the suggested ad spend, that's the flat fee. No setup fee.
Every package is built on Surround Sound Creative™: each ad comes in every format and size your platforms run, so the same budget reaches further.
Creative strategy · Surround Sound: every format and size · 1 revision round
Creative strategy · Surround Sound: every format and size · creative performance reporting · 1 revision round · UGC unlocked
Creative strategy · Surround Sound: every format and size · creative performance reporting · 2 revision rounds · UGC and document ads unlocked
These are our standard packages at $1,500, $3,000 and $5,000. Each tier is one configuration of ad types and volume, fully customizable on request in the configurator, and the mix can shift month to month with what performs. Recommending the mix that keeps performance growing is on us.
Ready to add once performance thresholds are met and there's Room to Grow.
How the work runs, who's on your team, and how we measure progress together.
Phases count from kickoff. Our team schedules the kickoff once the agreement is signed. Between signing and kickoff, we get access to every account and build the detailed growth plan.
Page + CRO cells marked With CRO run when CRO is added. LinkedIn or Search follows the plan you start with.
This plan is the starting point. As results come in, it grows with you.
No game of telephone: you talk to the people doing the work.
The first goal is set together after 30 days live, on qualified fit calls booked, then each quarter. Each goal hit unlocks the next budget step or channel.
Pick the starting plan. We send the agreement in writing, and our team schedules the kickoff once it's signed.